1 thought on “Bilibili's comment function innovation”
Eunice
The topic selection around video apps such as "Bilibili", "Youku", "Tencent Video", and "iQiyi", and the experience of reviews and reviews in video apps, and take Bilibili as an example. Experience analysis and interactive design innovation. The target user of this topic is a user who wants a good movie environment.
Bilibili is now the leading young people's cultural community in China. The website was founded on June 26, 2009, and was cordially referred to as "station B" by fans.
The characteristics of station B are the real -time comment function of suspended from the video. The enthusiast call it "barrage". This unique video experience allows the Internet -based barrage to surpass time and space restrictions and build construction. A wonderful synchronization relationship is produced, forming a virtual blog viewing atmosphere, making Station B a cultural community with interactive sharing and second creation. Station B is currently one of the birthplaces of many popular vocabulary of the Internet.
Before starting this article, I first conducted a small survey at Bilibili (hereinafter referred to as station B), interacting with other users in the form of video and barrage reviews to interact with other users The reason why the user likes to like station B and collects his unpleasant moment of using the app, the following intercepted some comments.
Vehn, from the perspective of the comments module at station B, comment and barrage are user interaction functions in the video. The barrage is a real -time interactive mode that combines the picture, and the comment is a more formal interactive mode outside the video.
Prior to the appearance of the video app, people can only understand the world through TV, the shooting clips of the people around them. Every day we wait for the TV regularly to watch their favorite programs, and we must be dismissed by advertising midway. We cannot decide the time when the video playback, we cannot return to the content of the broadcast, and we cannot share and communicate with him in the distance.
This should be born. The rise of random computers, the video portal website gradually increases, station B is one of them. At the same time, in order to meet people's communication needs, the comment function also appeared with the appearance of video. With the development of mobile phones and the interest of APP, the video app has increased a lot. Due to the virtuality of the network, the so -called "keyboard man" also produces the same. At the same time, there is also the review mechanism of the comment area, such as the function of the disciplinary committee of station B.
The phenomenon to see the essence. People's comment activities are the first to get the influence experience, then social experience, as well as interest, belonging experience, achievement, moral experience and other experiences.
The influence experience: Influential experience comes from other users' evaluation of themselves. Most comments are to express our understanding or view of video. When the comment has won the recognition of other users, it naturally has a certain influence. However, negative comments are more likely to attract the attention of other users, it is more likely to bring counterattacks from other users, and it is easier to bring reverse influence.
S social experience: communication is the basic interaction activity of human social status, so it is no exception in the video app. When the user commented on a certain video, other users with the same hobbies will interact with them, such as praise and reply. After interaction, there is a certain chance to get friendship and some in -depth discussions.
The interest, belonging experience: Interests are the most important reasons for users to come to station B. The video provides a small platform for users with the same hobbies, or a small interest circle. Users with the same interests and hobbies have become a sense of belonging in this circle.
To moral experience: Moral experience determines the right or wrong of our behavior. When we find illegal reviews and illegal barrage, based on moral experience, we will report the user to participate in the crowdsome of the barrage, hoping that the user will be punished accordingly. This feeling is like a sense of accomplishment and justice after punishing the "bad guy".
The achievement experience: Most of the achievements experience after we achieved certain results, which occurred with many emotional experiences.
B's comment function can be a circle of interest, a knowledge mentor, or a transmission platform, or even all.
The interest circle: interest circle can be described as a very important point of video app. The positive information is quickly and convenient to users, and the negative information is quickly and timely process. Two aspects of the circle. Knowledge instructor: People are always learning, and there are various knowledge points in the video that require popular science to users, thereby reducing some users' misunderstandings about videos. Transmission platform: In the comment function of a video, let users share similar interesting videos, so that more users can see. Similarly, the transfer of the system is reflected in the screening of users, recommending the user's favorite video to the user.
The review area of station B as an example. The main activity situation is:
(1) Comment situation: After watching a video, users express their views and ideas Or the supplement to the video shows it to other users through the form of a text. The frequency is high, important. Emotional experience: High influence experience, general social experience, and general interest experience.
(2) Barrage contest: While watching the video, users express their views and views on a video split mirror, and directly send it to the video in the form of barrage. The frequency is extremely high, important. Emotional experience: The influence experience is average, the social experience is high, and the interest experience is high.
(3) Wind Discipline Inspection Committee: The original official comment review mechanism is allowed to participate in the illegal behavior in the comments. The frequency is average, important. Emotional experience: Achievement experience, moral experience, less curious experience, average awakening level.
(4) Others, slightly
according to the emotional experience, check the emotional experience of the existing app one by one, from the frequency of frequency, the positive and negative emotion, the level of wake -up level, etc. , Discover the lack of emotional experience.
(1) Survival experience: almost no
(2) Curious experience: high frequency
For video apps, the curiosity experience exists in two two In the case: First, when the user watched the video, he will be curious about the views of the video on the video and the level of wake up is low. Watching this video is relatively high.
(3) Achievement experience: Low frequency
The achievement experience existing in station B Wind Discipline Inspection Commission: When the comment on the judgment was punished by his ideal, the Wind Discipline Inspection Commission Will feel the sense of accomplishment from the inside.
(4) Interest experience: High frequency
The interest experience is brought about by the interest experience of the video. The positive sense of love exists, and the negative annity also exists.
(5) Self -experience (self -confidence, self -esteem, pride and self -love): almost no.
(6) Acidistic experience: almost no
(7) belonging experience: low frequency
When similar comments, you will feel a certain amount of group belonging. On the contrary, when most users maintain consistent views and emotions, they will affect the views of new audiences. Even if it may be wrong, the views and emotions that do not meet objective facts, group members will unify opinion without doubt.
(8) Influential experience: High frequency
The user sending comments are mostly pursuing certain influence. The establishment of the hot review function in the video app is to further expand the influence of a certain comment. The disadvantage is that the system cannot judge the correctness of this comment, just based on some of the behaviors of other users.
(9) Moral experience: Low frequency
The emotional experience that will produce in the judgment of the Wind Discipline Inspection Commission. Reflect.
(10) Aesthetic experience: Low frequency
The aesthetic and disgust, determine the direction of comment.
(11) Reasonable experience: Few
(1) Interest experience: Interest experience is the reason for most behaviors in our lives. Users to choose B Station B are interested, and they will also bring a curiosity and belonging experience afterwards.
(2) Influential experience: The influence of negative comment should be weaker than the influence of positive reviews, but in fact, it is just the opposite. Negative comments can attract the attention of other users.
(3) Achievement and self -experience: The achievement experience is often produced with the influence body, but the sense of accomplishment is large and small, so the post -order effects are different.
(4) Survival experience: In life, the survival experience can be understood as people's desire to survive. When people's life is threatened, it will develop desire for life.
This APP is an interactive activity. Specific activities are single, but according to the types of comments, you can subdivide, such as bystander, stalk, science popularization, and so on. The following will be analyzed from the five aspects: watching, chatting, learning, writing, and playing.
(1) See: Seeing this activity is reflected in the user side. After browsing the video, the user is watching comments and barrage. Motivation: Curious about video or comment. Emotional experience: Curious experience.
(2) Talk: Talking about this activity is reflected in the user side, users can reply to other users' comments in the comment area. Motivation: On the basis of interest, share and discuss with other users. Emotional experience: interest experience.
(3) Learning: Learning this activity is reflected in the user side. Users can learn about video -related knowledge or information through popular science comments of other users. Motivation: Curo to the video in the video or in the comments. Emotional experience: curiosity experience, self -experience, etc.
(4) Writing: Writing this activity is reflected in the user side, and users publish their own ideas in the comment area. Motivation: From wanting to share your opinion. Emotional experience: interest experience, influence experience, etc.
(5) Do: This activity has withdrawal in both the user and the official end. Users are reflected in the praise, non -supporting, sharing, etc. of the comment. The official is the top, collecting the hot review, the treatment of illegal reviews, and so on. Motivation: The motivation of users is to express their views on other users, and the official motivation is necessary system measures. Emotional experience: moral experience, rational experience, etc.
(6) Play: Playing this activity is reflected in the user side, the first floor of the user's spontaneous gun battle, or participating in the official event to seize the 2233 floor to get the reward, or the official account comment below " Master ball (that is, capture the official account). Motivation: reflect your attention to the main or video of a UP. Emotional experience: interest experience, belonging experience, etc.
In the comment area, from the official perspective of the APP, there are only two goals that need to be achieved, which are to prevent the emergence of illegal barrage and the rapid treatment of illegal barrage.
Cope life situation: The first level of people is to survive, so the desire to survive is always better than other desires. At present, the desire to survive is extended to the fact that he is unwilling to lose something he is cherishing, such as the desire to survive in front of his girlfriend, and the desire to survive in front of his parents after the child is making mistakes.
Analysis: Take driving as an example, why do people do not want to violate traffic regulations? It may be because of violations of subsequent punishment, or because it is not easy to test a driver's license, and may not be willing to take a re -examiner. It can be seen that a series of rules and punishments such as driving licenses formally used people's desire to survive, thereby restricting people to violate the rules.
thinking: compare with the driver's license system, and divide the credibility of the user account. When violating the rules of station B's comment area, a certain score is deducted; when the score is zero, the exam is required.
Cope life situation: Interest can be said to be the source and motivation to do everything. We will persist because we like it; we will try because we like it; we will adventure because we like it.
Analysis: Taking entertainment variety shows as an example, because each episode of variety shows can bring different music points to the audience, the audience has continuously generated interest experience, and it will be kept at a fixed point every week to keep the point every week. Before TV, watch entertainment variety shows.
thinking: Similarly, after station B has a large number of users who have obtained a large number of users, they also need to maintain a freshness of interest to retain users. Among them, the most difficult thing is not the generation of curiosity, but to reduce the factors that affect interest.
Cope life situation: Self -experience is often accompanied by a achievement experience. When we work hard to complete certain things, we will have a clear self -experience and achievement experience. Some people want to share their own achievements, so as to expand their self -experience and make people more willing to try this thing again.
Analysis: Take ant forest as an example. When people get enough energy to plant sapling through their own efforts, they will produce a sense of accomplishment and a certain amount of self -experience of an old father. That's why people are willing to open the ant forest every day, and even get up early to steal the energy of others.
The ideas: In contrast to the ant forest, in order to increase the attractiveness of the wind discipline committee to users, you can add the game elements of the wind discipline committee, such as the popularity of the two -dimensional development game Through the judging activities of the Discipline Inspection Commission, some currencies or props were obtained to increase the entertainment of the wind discipline committee.
Cope living scenarios: For positive comments, when the language is gorgeous or very interesting, it can attract other users' attention and increase his influence. However, for negative comments, as long as they dislike a little bit, they will be sprayed by all users who like it, and they have nothing to do with people's abilities. There are no prerequisites.
Analysis: The easy degree of the influence of negative reviews is far less than positive comments. The reason is that there are a few of the language talents. Most users are ordinary, so their comments will tend to tend Yu mediocre. On the contrary, the influence of negative comments, the mediocrity of the language, the number of unrelated words, as long as it is in Heiyuan video, will be opposed by other users. Therefore, increasing the influence of positive reviews and reducing the influence of negative comment is the problem to solve in this regard.
thinking: On the one hand, it is to reduce the influence of negative comment, it can quickly deal with negative comments, or increase penalties, etc. On the other hand The hot review is displayed alone on the homepage of station B or other eye -catching places to increase the influence of positive hot reviews. At the same time, it can make users more convenient to learn the language skills of hot reviews and improve their ability.
1. APP and functional modules: Bilibili, comment function. Definition of activity: Provide a platform for the big brothers who love to share.
2. User character card: According to the user's interest in the comment, it is divided into three types of users
(1) No interest: such users' comment on video comments I have less interest with the barrage. I usually turn off the barrage function when watching the video, and less enters the comment module.
(2) Next to: This type of user will pay attention to the barrage and comments, but will not participate in it, but as an onlooker, as an outsider views all of this
(3) Participants: I have a strong interest in barrage and comments, active in the barrage and comments of various videos, and be good at expressing their views with barrage or comments.
3. Tag module imagination: Paste the user's interesting and often see the label to the user account. In the recommendation system on the homepage, only the content and popular submission of the user label are recommended to avoid users who are not interested in video in the video. Users can stick or tear up the labels on their account. Experience goals: improve interest experience, etc.
4. Value module imagination: Design fucking system, similar to driver's license, with a total score of 12 points. When the user violates the rules, in addition to the punishment of delete and banning, the scores range from the same reduction. When the score is deducted, the formal member disappears automatically, and the exam is required to re -get the official member. The value of the morals is updated each year, and it will return to 12 points on January 1. Experience goals: improve survival experience, moral experience, rational experience, etc.
5. Develop module vision: Based on the existing wind discipline committee, increase the fun of the wind discipline committee. In the summary of each month, a certain virtual currency and reward sent to active users participating in the Wind Discipline Inspection Commission are used for the development of 2233 mothers (station B mascot), and fully display the growth of 2233. Experience goals: improve achievement experience, self -experience, etc.
6. The isolation area module: Similar to the isolation area of the virus, isolation similar to illegal comments, comments in the isolation area are not displayed. In addition, only wind discipline committees can enter the isolation area to start arbitration. Experience goals: Reduce the influence of illegal comments.
The ideas of experience innovation, re -build the event situation, use all favorable factors, avoid negative factors, and tell through the process.
1. User label module main process: Open the APP, even if the various videos recommended by the homepage are a large number of praise videos recommended by the user's label and the recently hot videos in the recent app. Most of the videos have not been seen. Some users who are derived from the same labels, system recommendations, and the submission of UP owners they are paying attention to. Users can modify their own labels inside their personal space or video, remove the old label that is not interested, and add a new curious label.
Tag type: UP master name, theme name, partition name, stalk name, video protagonist name, etc.
The text interaction process and object: (1) APP open> Video homepage, multiple video recommendations; browse and click on a video> video homepage to watch the video, get your attitude towards the video; click In the upper right corner of the video> I like/I don't like it; click on one of them> Add/delete one of my own tags. (3) APP open> Video homepage; click on the avatar in the upper right corner> Personal centers appear to find a label; click the label> all your own labels, and the hot labels recommended by the system below; > Delete/add tags.
2. Value module imagination: Open the app to enter the small black house (the reputation system of station B) and watch your own moral value. After the user violates the rules, in addition to the existing deletion and ban, according to the degree of violations, it also minus 2, 3, 6, and 12 points. When all 12 points are reduced, the user loses the qualifications of the formal member and needs to re -examine to get the formal member. Under the ready -made new exam, the difficulty and time consumption of examination questions should be increased to reduce the pass rate of the re -examination. Similarly, the value of the morals is updated each year, and it will be resumed 12 points on January 1.
The text interaction process and object: the app is opened, click channel> to find the column "small black house"; click "Little Black House"> Enter the small black house, you can directly see the value of the morality; Value> Relief value homepage (the specific reduction and reasons for browsing the value of user festivals, you can also find the rules of the value of the values).
3. Develop module ideas: Open the APP to enter the Wind Discipline Inspection Commission. After daily crowd, get the corresponding reward. Then enter the development module and feed the reward to the 2233 mother. Users can see that the 2233 mother grows up from childhood, and through her own efforts, 2233 puts on good clothes and lives a good -looking house.
The text interaction process and object: The app is opened, click channel> to find the column "small black house"; click "Little Black House"> Enter the small black house, find the wind disciplinary committee module; click the wind disciplinary committee> Enter the Wind Discipline Inspection Commission and find the development of the game module; click to develop a module> Enter the development homepage (including all development methods)
4. Isolation area module idea: Open the app to enter the video comment area, Find the isolation area in the corner. When a comment was reported many times, the comment would enter the isolation area, and the comments in the isolation area would be hidden and could not be seen by other users. When the wind disciplinary commission's crowds of the comment only, the comment will be punished accordingly or restore the normal state.
The text interaction process and object: the app is opened, click a video> Video homepage; click on the comments of the video, find the "isolation area" in the upper right corner; )> Enter the isolation area, you can see the suspected illegal comments of the video; click Comment> to make crowds.
In the original function of the app, add the new module content to highlight the new content in the text chart.
Them frame diagram and subsistence allowance, click to identify with the blue circle to show the operation process of each module. The size in the figure is based on the screen of Huawei P20 I used by myself.
The picture on the left is the interface we see when we open the app. When we click on the lower right corner of a video, the pop -up window shows the picture shown on the right. Select the label you want to delete in the pop -up window, and press and delete.
This on the left and click "Personal Center" to jump out of the personal center pop -up window. Find the "My Tag" of my center, click on it, and the "My Tag" homepage on the right appears. Delete and add your favorite labels on the homepage.
In Figure 1, click the "Channel" in the APP function bar on the homepage, Figure 2 appears; find "small black house" in the functional partition and click; appear in Figure 3, click the fuck value value Module; Figure 4's moral value homepage. Users can view their moral values and illegal records on the homepage.
This to show the modules mentioned above in the form of high fountain protection and renderings.
The composition of an app from two aspects: emotional experience and activities, giving me a new judgment and improving new ideas for the app.
Moving the teacher's curriculum requirements and homework advancing with us, but too frequent updates will allow us to repeat the time to re -organize our logic and reorganize articles.
The topic selection around video apps such as "Bilibili", "Youku", "Tencent Video", and "iQiyi", and the experience of reviews and reviews in video apps, and take Bilibili as an example. Experience analysis and interactive design innovation. The target user of this topic is a user who wants a good movie environment.
Bilibili is now the leading young people's cultural community in China. The website was founded on June 26, 2009, and was cordially referred to as "station B" by fans.
The characteristics of station B are the real -time comment function of suspended from the video. The enthusiast call it "barrage". This unique video experience allows the Internet -based barrage to surpass time and space restrictions and build construction. A wonderful synchronization relationship is produced, forming a virtual blog viewing atmosphere, making Station B a cultural community with interactive sharing and second creation. Station B is currently one of the birthplaces of many popular vocabulary of the Internet.
Before starting this article, I first conducted a small survey at Bilibili (hereinafter referred to as station B), interacting with other users in the form of video and barrage reviews to interact with other users The reason why the user likes to like station B and collects his unpleasant moment of using the app, the following intercepted some comments.
Vehn, from the perspective of the comments module at station B, comment and barrage are user interaction functions in the video. The barrage is a real -time interactive mode that combines the picture, and the comment is a more formal interactive mode outside the video.
Prior to the appearance of the video app, people can only understand the world through TV, the shooting clips of the people around them. Every day we wait for the TV regularly to watch their favorite programs, and we must be dismissed by advertising midway. We cannot decide the time when the video playback, we cannot return to the content of the broadcast, and we cannot share and communicate with him in the distance.
This should be born. The rise of random computers, the video portal website gradually increases, station B is one of them. At the same time, in order to meet people's communication needs, the comment function also appeared with the appearance of video. With the development of mobile phones and the interest of APP, the video app has increased a lot. Due to the virtuality of the network, the so -called "keyboard man" also produces the same. At the same time, there is also the review mechanism of the comment area, such as the function of the disciplinary committee of station B.
The phenomenon to see the essence. People's comment activities are the first to get the influence experience, then social experience, as well as interest, belonging experience, achievement, moral experience and other experiences.
The influence experience: Influential experience comes from other users' evaluation of themselves. Most comments are to express our understanding or view of video. When the comment has won the recognition of other users, it naturally has a certain influence. However, negative comments are more likely to attract the attention of other users, it is more likely to bring counterattacks from other users, and it is easier to bring reverse influence.
S social experience: communication is the basic interaction activity of human social status, so it is no exception in the video app. When the user commented on a certain video, other users with the same hobbies will interact with them, such as praise and reply. After interaction, there is a certain chance to get friendship and some in -depth discussions.
The interest, belonging experience: Interests are the most important reasons for users to come to station B. The video provides a small platform for users with the same hobbies, or a small interest circle. Users with the same interests and hobbies have become a sense of belonging in this circle.
To moral experience: Moral experience determines the right or wrong of our behavior. When we find illegal reviews and illegal barrage, based on moral experience, we will report the user to participate in the crowdsome of the barrage, hoping that the user will be punished accordingly. This feeling is like a sense of accomplishment and justice after punishing the "bad guy".
The achievement experience: Most of the achievements experience after we achieved certain results, which occurred with many emotional experiences.
B's comment function can be a circle of interest, a knowledge mentor, or a transmission platform, or even all.
The interest circle: interest circle can be described as a very important point of video app. The positive information is quickly and convenient to users, and the negative information is quickly and timely process. Two aspects of the circle. Knowledge instructor: People are always learning, and there are various knowledge points in the video that require popular science to users, thereby reducing some users' misunderstandings about videos. Transmission platform: In the comment function of a video, let users share similar interesting videos, so that more users can see. Similarly, the transfer of the system is reflected in the screening of users, recommending the user's favorite video to the user.
The review area of station B as an example. The main activity situation is:
(1) Comment situation: After watching a video, users express their views and ideas Or the supplement to the video shows it to other users through the form of a text. The frequency is high, important. Emotional experience: High influence experience, general social experience, and general interest experience.
(2) Barrage contest: While watching the video, users express their views and views on a video split mirror, and directly send it to the video in the form of barrage. The frequency is extremely high, important. Emotional experience: The influence experience is average, the social experience is high, and the interest experience is high.
(3) Wind Discipline Inspection Committee: The original official comment review mechanism is allowed to participate in the illegal behavior in the comments. The frequency is average, important. Emotional experience: Achievement experience, moral experience, less curious experience, average awakening level.
(4) Others, slightly
according to the emotional experience, check the emotional experience of the existing app one by one, from the frequency of frequency, the positive and negative emotion, the level of wake -up level, etc. , Discover the lack of emotional experience.
(1) Survival experience: almost no
(2) Curious experience: high frequency
For video apps, the curiosity experience exists in two two In the case: First, when the user watched the video, he will be curious about the views of the video on the video and the level of wake up is low. Watching this video is relatively high.
(3) Achievement experience: Low frequency
The achievement experience existing in station B Wind Discipline Inspection Commission: When the comment on the judgment was punished by his ideal, the Wind Discipline Inspection Commission Will feel the sense of accomplishment from the inside.
(4) Interest experience: High frequency
The interest experience is brought about by the interest experience of the video. The positive sense of love exists, and the negative annity also exists.
(5) Self -experience (self -confidence, self -esteem, pride and self -love): almost no.
(6) Acidistic experience: almost no
(7) belonging experience: low frequency
When similar comments, you will feel a certain amount of group belonging. On the contrary, when most users maintain consistent views and emotions, they will affect the views of new audiences. Even if it may be wrong, the views and emotions that do not meet objective facts, group members will unify opinion without doubt.
(8) Influential experience: High frequency
The user sending comments are mostly pursuing certain influence. The establishment of the hot review function in the video app is to further expand the influence of a certain comment. The disadvantage is that the system cannot judge the correctness of this comment, just based on some of the behaviors of other users.
(9) Moral experience: Low frequency
The emotional experience that will produce in the judgment of the Wind Discipline Inspection Commission. Reflect.
(10) Aesthetic experience: Low frequency
The aesthetic and disgust, determine the direction of comment.
(11) Reasonable experience: Few
(1) Interest experience: Interest experience is the reason for most behaviors in our lives. Users to choose B Station B are interested, and they will also bring a curiosity and belonging experience afterwards.
(2) Influential experience: The influence of negative comment should be weaker than the influence of positive reviews, but in fact, it is just the opposite. Negative comments can attract the attention of other users.
(3) Achievement and self -experience: The achievement experience is often produced with the influence body, but the sense of accomplishment is large and small, so the post -order effects are different.
(4) Survival experience: In life, the survival experience can be understood as people's desire to survive. When people's life is threatened, it will develop desire for life.
This APP is an interactive activity. Specific activities are single, but according to the types of comments, you can subdivide, such as bystander, stalk, science popularization, and so on. The following will be analyzed from the five aspects: watching, chatting, learning, writing, and playing.
(1) See: Seeing this activity is reflected in the user side. After browsing the video, the user is watching comments and barrage. Motivation: Curious about video or comment. Emotional experience: Curious experience.
(2) Talk: Talking about this activity is reflected in the user side, users can reply to other users' comments in the comment area. Motivation: On the basis of interest, share and discuss with other users. Emotional experience: interest experience.
(3) Learning: Learning this activity is reflected in the user side. Users can learn about video -related knowledge or information through popular science comments of other users. Motivation: Curo to the video in the video or in the comments. Emotional experience: curiosity experience, self -experience, etc.
(4) Writing: Writing this activity is reflected in the user side, and users publish their own ideas in the comment area. Motivation: From wanting to share your opinion. Emotional experience: interest experience, influence experience, etc.
(5) Do: This activity has withdrawal in both the user and the official end. Users are reflected in the praise, non -supporting, sharing, etc. of the comment. The official is the top, collecting the hot review, the treatment of illegal reviews, and so on. Motivation: The motivation of users is to express their views on other users, and the official motivation is necessary system measures. Emotional experience: moral experience, rational experience, etc.
(6) Play: Playing this activity is reflected in the user side, the first floor of the user's spontaneous gun battle, or participating in the official event to seize the 2233 floor to get the reward, or the official account comment below " Master ball (that is, capture the official account). Motivation: reflect your attention to the main or video of a UP. Emotional experience: interest experience, belonging experience, etc.
In the comment area, from the official perspective of the APP, there are only two goals that need to be achieved, which are to prevent the emergence of illegal barrage and the rapid treatment of illegal barrage.
Cope life situation: The first level of people is to survive, so the desire to survive is always better than other desires. At present, the desire to survive is extended to the fact that he is unwilling to lose something he is cherishing, such as the desire to survive in front of his girlfriend, and the desire to survive in front of his parents after the child is making mistakes.
Analysis: Take driving as an example, why do people do not want to violate traffic regulations? It may be because of violations of subsequent punishment, or because it is not easy to test a driver's license, and may not be willing to take a re -examiner. It can be seen that a series of rules and punishments such as driving licenses formally used people's desire to survive, thereby restricting people to violate the rules.
thinking: compare with the driver's license system, and divide the credibility of the user account. When violating the rules of station B's comment area, a certain score is deducted; when the score is zero, the exam is required.
Cope life situation: Interest can be said to be the source and motivation to do everything. We will persist because we like it; we will try because we like it; we will adventure because we like it.
Analysis: Taking entertainment variety shows as an example, because each episode of variety shows can bring different music points to the audience, the audience has continuously generated interest experience, and it will be kept at a fixed point every week to keep the point every week. Before TV, watch entertainment variety shows.
thinking: Similarly, after station B has a large number of users who have obtained a large number of users, they also need to maintain a freshness of interest to retain users. Among them, the most difficult thing is not the generation of curiosity, but to reduce the factors that affect interest.
Cope life situation: Self -experience is often accompanied by a achievement experience. When we work hard to complete certain things, we will have a clear self -experience and achievement experience. Some people want to share their own achievements, so as to expand their self -experience and make people more willing to try this thing again.
Analysis: Take ant forest as an example. When people get enough energy to plant sapling through their own efforts, they will produce a sense of accomplishment and a certain amount of self -experience of an old father. That's why people are willing to open the ant forest every day, and even get up early to steal the energy of others.
The ideas: In contrast to the ant forest, in order to increase the attractiveness of the wind discipline committee to users, you can add the game elements of the wind discipline committee, such as the popularity of the two -dimensional development game Through the judging activities of the Discipline Inspection Commission, some currencies or props were obtained to increase the entertainment of the wind discipline committee.
Cope living scenarios: For positive comments, when the language is gorgeous or very interesting, it can attract other users' attention and increase his influence. However, for negative comments, as long as they dislike a little bit, they will be sprayed by all users who like it, and they have nothing to do with people's abilities. There are no prerequisites.
Analysis: The easy degree of the influence of negative reviews is far less than positive comments. The reason is that there are a few of the language talents. Most users are ordinary, so their comments will tend to tend Yu mediocre. On the contrary, the influence of negative comments, the mediocrity of the language, the number of unrelated words, as long as it is in Heiyuan video, will be opposed by other users. Therefore, increasing the influence of positive reviews and reducing the influence of negative comment is the problem to solve in this regard.
thinking: On the one hand, it is to reduce the influence of negative comment, it can quickly deal with negative comments, or increase penalties, etc. On the other hand The hot review is displayed alone on the homepage of station B or other eye -catching places to increase the influence of positive hot reviews. At the same time, it can make users more convenient to learn the language skills of hot reviews and improve their ability.
1. APP and functional modules: Bilibili, comment function. Definition of activity: Provide a platform for the big brothers who love to share.
2. User character card: According to the user's interest in the comment, it is divided into three types of users
(1) No interest: such users' comment on video comments I have less interest with the barrage. I usually turn off the barrage function when watching the video, and less enters the comment module.
(2) Next to: This type of user will pay attention to the barrage and comments, but will not participate in it, but as an onlooker, as an outsider views all of this
(3) Participants: I have a strong interest in barrage and comments, active in the barrage and comments of various videos, and be good at expressing their views with barrage or comments.
3. Tag module imagination: Paste the user's interesting and often see the label to the user account. In the recommendation system on the homepage, only the content and popular submission of the user label are recommended to avoid users who are not interested in video in the video. Users can stick or tear up the labels on their account. Experience goals: improve interest experience, etc.
4. Value module imagination: Design fucking system, similar to driver's license, with a total score of 12 points. When the user violates the rules, in addition to the punishment of delete and banning, the scores range from the same reduction. When the score is deducted, the formal member disappears automatically, and the exam is required to re -get the official member. The value of the morals is updated each year, and it will return to 12 points on January 1. Experience goals: improve survival experience, moral experience, rational experience, etc.
5. Develop module vision: Based on the existing wind discipline committee, increase the fun of the wind discipline committee. In the summary of each month, a certain virtual currency and reward sent to active users participating in the Wind Discipline Inspection Commission are used for the development of 2233 mothers (station B mascot), and fully display the growth of 2233. Experience goals: improve achievement experience, self -experience, etc.
6. The isolation area module: Similar to the isolation area of the virus, isolation similar to illegal comments, comments in the isolation area are not displayed. In addition, only wind discipline committees can enter the isolation area to start arbitration. Experience goals: Reduce the influence of illegal comments.
The ideas of experience innovation, re -build the event situation, use all favorable factors, avoid negative factors, and tell through the process.
1. User label module main process: Open the APP, even if the various videos recommended by the homepage are a large number of praise videos recommended by the user's label and the recently hot videos in the recent app. Most of the videos have not been seen. Some users who are derived from the same labels, system recommendations, and the submission of UP owners they are paying attention to. Users can modify their own labels inside their personal space or video, remove the old label that is not interested, and add a new curious label.
Tag type: UP master name, theme name, partition name, stalk name, video protagonist name, etc.
The text interaction process and object: (1) APP open> Video homepage, multiple video recommendations; browse and click on a video> video homepage to watch the video, get your attitude towards the video; click In the upper right corner of the video> I like/I don't like it; click on one of them> Add/delete one of my own tags. (3) APP open> Video homepage; click on the avatar in the upper right corner> Personal centers appear to find a label; click the label> all your own labels, and the hot labels recommended by the system below; > Delete/add tags.
2. Value module imagination: Open the app to enter the small black house (the reputation system of station B) and watch your own moral value. After the user violates the rules, in addition to the existing deletion and ban, according to the degree of violations, it also minus 2, 3, 6, and 12 points. When all 12 points are reduced, the user loses the qualifications of the formal member and needs to re -examine to get the formal member. Under the ready -made new exam, the difficulty and time consumption of examination questions should be increased to reduce the pass rate of the re -examination. Similarly, the value of the morals is updated each year, and it will be resumed 12 points on January 1.
The text interaction process and object: the app is opened, click channel> to find the column "small black house"; click "Little Black House"> Enter the small black house, you can directly see the value of the morality; Value> Relief value homepage (the specific reduction and reasons for browsing the value of user festivals, you can also find the rules of the value of the values).
3. Develop module ideas: Open the APP to enter the Wind Discipline Inspection Commission. After daily crowd, get the corresponding reward. Then enter the development module and feed the reward to the 2233 mother. Users can see that the 2233 mother grows up from childhood, and through her own efforts, 2233 puts on good clothes and lives a good -looking house.
The text interaction process and object: The app is opened, click channel> to find the column "small black house"; click "Little Black House"> Enter the small black house, find the wind disciplinary committee module; click the wind disciplinary committee> Enter the Wind Discipline Inspection Commission and find the development of the game module; click to develop a module> Enter the development homepage (including all development methods)
4. Isolation area module idea: Open the app to enter the video comment area, Find the isolation area in the corner. When a comment was reported many times, the comment would enter the isolation area, and the comments in the isolation area would be hidden and could not be seen by other users. When the wind disciplinary commission's crowds of the comment only, the comment will be punished accordingly or restore the normal state.
The text interaction process and object: the app is opened, click a video> Video homepage; click on the comments of the video, find the "isolation area" in the upper right corner; )> Enter the isolation area, you can see the suspected illegal comments of the video; click Comment> to make crowds.
In the original function of the app, add the new module content to highlight the new content in the text chart.
Them frame diagram and subsistence allowance, click to identify with the blue circle to show the operation process of each module. The size in the figure is based on the screen of Huawei P20 I used by myself.
The picture on the left is the interface we see when we open the app. When we click on the lower right corner of a video, the pop -up window shows the picture shown on the right. Select the label you want to delete in the pop -up window, and press and delete.
This on the left and click "Personal Center" to jump out of the personal center pop -up window. Find the "My Tag" of my center, click on it, and the "My Tag" homepage on the right appears. Delete and add your favorite labels on the homepage.
In Figure 1, click the "Channel" in the APP function bar on the homepage, Figure 2 appears; find "small black house" in the functional partition and click; appear in Figure 3, click the fuck value value Module; Figure 4's moral value homepage. Users can view their moral values and illegal records on the homepage.
This to show the modules mentioned above in the form of high fountain protection and renderings.
The composition of an app from two aspects: emotional experience and activities, giving me a new judgment and improving new ideas for the app.
Moving the teacher's curriculum requirements and homework advancing with us, but too frequent updates will allow us to repeat the time to re -organize our logic and reorganize articles.